SENMER NEWS WIRE
Press Release Writing Tips That Will Help You Succeed
Part 1 - Content is Key
We cannot stress sufficient the importance of a well written press release.
While you are writing your press launch, keep your target audience at heart. At the same time, remember that element of your audience will be an editor, reporter or journalist. This is important as these are the individuals that it giving you another arm of exposure if they like your story, will publish. Ensure that the paragraph that is first of news release answers the crucial questions such as Who, What, whenever Where and Why. You have one sentence never to loose the editor/journalist.
The information in your press release should be accurate, easily readable and to the point. A well written press launch doesn't need to be a novel. Keep in mind the true point of a press release is to entice your reader or journalist to contact you for further information. You do not want to tell your companies life history that is entire. In fact, smaller press releases (usually between 175 - 300 words) tend to get more exposure, if written well. Why? Because many trade publication journalists are looking a short piece that is informative of to fill a spot within a magazine, paper or web site. Have you ever seen short snip-its within the side of a magazine, or down the side of this page on a site. Guess where in actuality the given information arises from.
A carefully written and informative news release will be sure to capture the eyes of journalists. Make sure you take your time, and edit your release very carefully.
Section 2 - don't Embellish or Exaggerate Your Press Release Grammar
As we know already a well written press release, with perfect timing provides you with the exposure most people are looking and hoping for.
Now for distribution and are receiving phone calls and emails about it, you will no doubt have some questions to be answered that you have written your press release, submitted it.
If your pr release is written with embellishments, you shall very quickly lose credibility. Keep in head, that this loss of credibility will also carry over to future pr announcements. Journalists will remember a source. They shall remember a name. They shall remember a web site. If you leave a poor taste within their lips, they will remember this experience. This implies the next time you submit a press launch, which may be accurate the 2nd time around, won't be looked over by a journalist that remembers you as somebody which will embellish a story. Do not embellish or exaggerate your news release.
Make sure that you provide sources of these numbers where you can if you are using facts and figures to enhance your story. The reason because of this is simple. It adds credibility. If you publish figures or information, even though the given information is accurate, individuals may go with the idea "it must be to good to be true". Once again, although completely innocent, can lead to appear stretching the facts. And once more, this will lead to your press release possibly being overlooked as time goes on.
In the event that given information is true, and you cannot back it up, if at all possible go conservative and let them know whenever they contact you. This may not always be feasible, but remember, you do not want to show a journalist/editor down.
Area 3 - Grammar
Please make certain that your press release has been read, modified and re-read before distribution. a badly written press release will be a very fast turn off for any journalist or editor. A poorly written press release is likewise a reflection that is negative any business.
By doing so, you may be in a position to get any grammatical errors. Although a few of the best article writers will occasionally miss errors that are grammatical typos, by making sure you read, edit and re-read your press launch, you drastically decrease the chance for mistake.
Print your press release. By printing your press launch and reading a paper copy, you might be more likely to catch any mistakes. This works great for press announcements which may be a little on the longer part.
Perhaps have a coworker or friend review your news release. Often another set of eyes may catch an error. You are extremely focused, you may tune an error out although you may have read and re-read your work, sometimes when. Hold back until the morning and re-read your press release. You'll not believe just what a difference a night of sleep can perform you are writing for you when. When your bright and fresh, re-read your press release to ensure that it is precisely how you want it.
If everything checks out well and there are no errors, submit your pr release for distribution.
24-7 Press Release Distribution Newswire happens to be working with a couple of editors to be able to offer the writing service or editing service for your press release. Although this feature is not currently available, we are working on this for you.
Section 4 - How Frequently Should You Submit Your Press Release?
At 24-7 Press Release Newswire we offer many types of pr release distribution ranging from basic to expert.
Our professional news release distribution is under our Mass Media Distribution program and includes press news distribution to a pool of around 80,000 journalists, 4000+ internet web sites, opt in journalists that request news to be delivered directly to their inbox and of course relevant trade publications. Major internet internet sites and trade publications include such areas as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst numerous others. At 24-7 Press Release, circulation can be sent to choose in feed subscribers that subscribe to pull our headlines to make use of as content on the websites. When our headlines are updated, their headlines are additionally updated. Part of this wonderful press distribution is attributed to our partnership with PR Newswire.
Now with what type of press release distribution we are capable of, we should inform you that a poorly written press release will receive pretty much no pickup that we have wowed you. This means though some places may actually publish your press release ( maybe not a lot of places though), it will be immediately disregarded if it is poorly written. This also means that journalists will view it and disregard it. They may also, more than likely disregard future pr announcements from the exact same source/Company. What are we saying? In short, if it is not a well written news release, you will not receive very much feedback although we may provide this wonderful distribution.
Section 5 - Just How Frequently Should You Submit Your Press Release?
We now have this question asked to us times that are many now have made a decision to finally add this bit of data within our Press Release Writing Tips section.
Just how frequently should you submit your press release? Rule of thumb is once to twice a month. However, then once a month is a good rule of thumb if you do not have any news worth mentioning. Many Companies proceed through changes. Administration changes, product changes, solution changes or other changes. To not need something to write about, in most companies would be unusual. Are you experiencing a hot new service you are now actually providing? Do you have a great service that is new plan to offer coming up as time goes by that you want to inform the public of? Have you got some new widget that you are importing that no one else has? Are you hiring some new executive from a Fortune 500 Company that will add an asset to your business? These are simply an ideas that are few retain in head.
Some of our customers are finding utilizing a combination of our Mass Media Distribution press distribution kind once a month, combined with a lower degree of distribution at a time that is second equivalent thirty days to work well for them.
The cost of a well written press release may go a long ways although some new shoe string budget Companies may find a press release expensive, in the grand scale of marketing! This kind of advertising might reach further than any other type of advertising method
As long as you have a story that is good tell that will be interesting to the general public not to mention editors and journalists, a pr release may also be viewed as a means of brand marketing. People will begin to recognize your business into the news. This being said, we do stress that you need to have a whole story to inform. All to often we encounter those that send out press that is weekly with no story to inform. This type of companies will become tuned out eventually by editors and journalists.